"Red bull Gives You Wings"

 


      I chose to write about Red Bull's marketing slogan "Red bull gives you wings" because I think it has been a very effective marketing strategy and is one to learn from. The slogan was created and has been used by the company since 1992. One of the most popular way they advertise is with commercials featuring animated characters all within the same animated style. Usually big noses and squinty eyes. This distinct animation captures attention because it has some humor and encompesses the metaphor of the energy boost people will experience from the drink giving them "wings." 

Since 1992 Red Bull has continued to use this slogan and animated cartoons and they have been broadcasted in over 170 countries. Red Bull is so successful because they understand their target audience is young people either college students studying late or adventurous seeking people looking for that pick me up. So they made sure their product would be sold in areas where this target audience would see them. Such as libraries, cafes, or bars. The key is that Red Bull sells more than the product they sell the experience that comes along with that. Therefore this slogan embodies the value proposition of the product. 


Red Bull also does a really good job of getting exposure. They have influencer partnerships with many celebrities musicians including Eminem and Sam Smith. As well as professional athletes like Shaun White. They sponsor countless events such as surfing, motorsports, and biking relating the product to experiences. Because of their strategic marketing Red Bull is the most popular energy drink in the world selling 12 billion cans in 2023


"Red Bull Gives You Wings: Red Bull's Winning Marketing Strategies


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