Livsmarketingblog

       I chose Uber because It is one of the companies that come to mind when I think of influential companies in our current market. Uber had a pretty innovative idea and expanded it beyond just transportation but also a food delivery service called Uber Eats. Giving the public the ability to become a deliverer. Uber has mixed reviews some advocating that Uber is effective and convenient while others voice safety concerns. Uber's value proposition lies in its convenience and accessibility within the transportation industry. By leveraging a mobile app platform, Uber connects riders with drivers efficiently, offering a seamless experience of booking, tracking, and payment. Customers appreciate the ease of use and competitive pricing compared to traditional taxi services. What makes Uber particularly intriguing is its disruptive impact on urban transportation norms, challenging established taxi services and introducing new possibilities for both drivers and riders alike.  On social m

        I chose to write about Red Bull's marketing slogan "Red bull gives you wings" because I think it has been a very effective marketing strategy and is one to learn from. The slogan was created and has been used by the company since 1992. One of the most popular way they advertise is with commercials featuring animated characters all within the same animated style. Usually big noses and squinty eyes. This distinct animation captures attention because it has some humor and encompesses the metaphor of the energy boost people will experience from the drink giving them "wings."  Since 1992 Red Bull has continued to use this slogan and animated cartoons and they have been broadcasted in over 170 countries. Red Bull is so successful because they understand their target audience is young people either college students studying late or adventurous seeking people looking for that pick me up. So they made sure their product would be sold in areas where this target au